Mumbai: The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022, amounting to about 50% of all retail spending in Asia, Latin America, and Africa. But the dynamics will vary widely between markets, requiring B2C companies to “de-average” their offerings in order to succeed, according to a Boston Consulting Group (BCG) report titled Digital Consumers, Emerging Markets, and the $4 Trillion Future. Half of the population in emerging markets worldwide is now connected to the internet, the report says—a stunning increase from 2010, when fewer…
Read MoreDigital will influence $4 trillion in retail purchases in Emerging Markets by 2022
