McAfee unveils advanced Deepfake audio detection technology

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San Jose, USA: McAfee, a global leader in online protection, announced its AI-powered Deepfake audio detection technology, also known as Project Mockingbird, at the CES 2024.

McAfee’s new proprietary technology Project Mockingbird will help defend consumers against rising cyberthreats and cybercriminals utilizing fabricated, AI-generated audio to carry out scams.

Anticipating the ever-growing challenge consumers face in distinguishing real from digitally manipulated content, McAfee Labs, which is McAfee’s innovation and threat intelligence arm has developed an advanced AI model trained to detect AI-generated audio.

To identify, if the audio in a video is likely AI-generated, McAfee’s Project Mockingbird technology uses a mix of AI-powered contextual, behavioural, and categorical detection models.

The new technology has a 90% accuracy rate currently, to detect and protect against AI content that has been created for malicious “cheapfakes” or deepfakes, providing unmatched protection capabilities to consumers, claims McAfee.

Cheapfakes may involve manipulating authentic videos, like newscasts or celebrity interviews, by splicing in fake audio to change the words from someone’s mouth.

“With McAfee’s latest AI detection capabilities, we will provide customers a tool that operates at more than 90% accuracy to help people understand their digital world and assess the likelihood of content being different than it seems,” said Steve Grobman, CTO – McAfee.

“So, much like a weather forecast indicating a 70% chance of rain helps you plan your day, our technology equips you with insights to make educated decisions about whether content is what it appears to be,” added Grobman.

“With McAfee’s deepfake audio detection capabilities, we’ll be putting the power of knowing what is real or fake directly into the hands of consumers,” noted Grobman.

“We’ll help consumers avoid ‘cheapfake’ scams where a cloned celebrity is claiming a new limited-time giveaway, and also make sure consumers know instantaneously when watching a video about a presidential candidate, whether it’s real or AI-generated for malicious purposes,” emphasized Grobman.

“We aim to give users the clarity and confidence to navigate the nuances in our new AI-driven world, to protect their online privacy and identity, and well-being,” concluded Grobman.