Haptik’s voice bot enables food ordering for KFC via Amazon Alexa

Mumbai: Haptik, a conversational AI platform, recently developed a voice bot for KFC India – on Amazon’s virtual assistant Alexa. This allows the consumers to call for KFC via Amazon Alexa and it will substantially facilitate and push the food ordering process as well.

The latest KFC Skill developed for Alexa allow consumers to make order easily from the listing menu along with other options. The voice bot is programmed to understands what the user wants and completes the order placement process in a completely automated, short, seamless and easy way. Users need to just say – “Alexa, launch/Start KFC”, check out the latest items on the menu which including snacks and beverages along with the best offers, place the order and sit back and enjoy their delicious food!

This voice bot for KFC India is claimed to be the first ever skill built for a
QSR (quick service restaurants) brand in India. Globally KFC is present in more than 22,000 locations across 135 countries, and this is the first time the Louisville, Kentucky based KFC has started a bot-based order placement service on any virtual assistant. Beside the placing order, the bot finds the nearest KFC based on the user’s location and also informs about the product-availability in these restaurants on a real-time basis.

Haptik and KFC India’s tech team worked closely at the backend systems and APIs to support a voice-first platform. Along with the voice based skill, the system will be compatible for images of the menu items being shown on screen-enabled devices soon.

“It was a challenging task given the unique product names on KFC India’s menu. The bot was carefully trained on the key entities and the primary intents a user would express in a food ordering flow. We had a great experience working in tandem with the team at KFC India and hope that the bot further enriches the great gastronomic experience offered by KFC,” said Aakrit Vaish, Co-Founder & CEO, Haptik.

Post Alexa, KFC also plans to enable voice ordering from within its own mobile app and website. The multi-channel experience offered by the Alexa Skill makes KFC India the first QSR brand to offer such a 360-degree engagement experience to customers.

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