Ecom Express

Ecom Express launches AI-based address correction platform Bulls.ai

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Mumbai: Ecom Express Limited, a tech-driven logistics solutions provider, announced the launch of its AI-based address correction platform Bulls.ai.

The platform will simplify address related challenges for e-commerce parcel deliveries across India, especially in small towns and cities. It leverages the deeper data of nearly 2 billion parcels delivered by Ecom Express since its inception.

With 80% of addresses relying on landmarks up to 1.5 km away, geolocating becomes a hurdle, causing an average deviation of about 500 m between the written address and the doorstep. The newly launched Bulls.ai solution improves operational accuracy by correcting, standardising, and predicting geo-coordinates for addresses across the length and breadth of the vast topology of India.

The solution revolutionises the potential of Indian e-commerce and for online seller brands by its ability to boost delivery quality by up to 60%, enhance operational efficiency and reduce logistics costs by up to 30%.

“As a part of our continued journey of technology and AI-driven logistics services, Bulls.ai fills the address piece of the puzzle, which is a fundamental capability required in large-scale e-commerce logistics. We are proud of this development,” said Amit Choudhary, Ecom Express’ Chief Product and Technology Officer (CPTO).

“Bulls.ai is a foundational large-language model (LLM) for resolving and understanding postal addresses in India, which is a key for driving automated e-commerce logistics. The model is trained on already available billions of addresses data where Ecom Express has delivered and continues to evolve further,” said Dr. Manjeet Dahiya, VP and Head of Data Sciences, Ecom Express.
 
This launch reaffirms Ecom Express’s commitment to leveraging technology for superior logistics services and ensuring an unparalleled customer experience. The company’s investment in modern generative AI, like Generative Pre-trained Transformers (GPT), highlights its focus on staying at the forefront of technological advancements.

The company is first planning to open the API to its customers to validate their user addresses. The companies will get auto access to the platform if they’re customers with Ecom Express when it opens up its Bulls.ai API.