Botify commences its operations in Asia Pacific

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Singapore: Enterprise software company Botify today announced its incorporation in Singapore, Sydney and Tokyo. Botify helps businesses with its enterprise SEO platform to increase ROI from organic search.

With the start of its new operations, Botify aims to help Asia-Pacific customers transform their SEO strategies and capabilities. It can help customers scale up the performance of their websites with a sustainable increase in online traffic and revenue growth from organic search.

According to Botify Asia Pacific President Ghislain Le Chatelier, there are growing numbers of regional and local brands that are looking to enhance their traffic and revenue through more robust SEO strategies and capabilities.

“Establishing Botify locally in Asia Pacific, allows us to better serve their needs,” said Le Chatelier.

With the expansion of operations in the Asia Pacific, Botify is investing in resources locally across business functions in these markets.

“We’re investing more resources locally, like sales and marketing, professional services and customer success, to get closer to our customers and partners, and better serve their needs,” added Le Chatelier.

Expedia, Macy’s, L’Oréal, The New York Times, Groupon, Marriott, Farfetch are among the many of Botify’s global customers. The company has successfully helped these customers in optimizing their websites, driving high web traffic and generating billions of dollars from organic search.

According to a Forrester Report, assessing the Total Economic Impact (TEI) of Botify, enterprise organisations using the platform can achieve a 584% ROI from their SEO and less than 3 months payback period.

The key metrics used by the customers include new traffic growth, retention/loss prevention of existing traffic and reduction in overhead costs due to productivity gains.

Botify also has Asia based regional customers namely Airtasker, Zalora, Tiki, IOIX, Furla Japan and others.

For instance, in Japan, one global food and beverage retail customer has achieved 29X ROI levering Botify’s enterprise SEO solution. It built a new online ordering channel to generate sustainable sales revenue in 12 month period.

Botify has raised $55 million in Series C funding this year and is investing in machine learning technologies to build new, innovative features for its enterprise customers.

These features will enhance its ML and AI-powered SEO platform, strengthening the depth and scale of its analytical and automation capabilities.

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