Tech startup Hype brings GenAI-backed e-commerce SaaS

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Mumbai: City-based tech startup Hype has launched its generative AI (GenAI) backed e-commerce SaaS. It is claimed to be first of kind generative AI-backed SaaS platform that is designed to alter the way merchants create, optimise, and manage their online stores.

Leveraging AI with intuitive design, the tech startup Hype aims to empower merchants to build high-converting, creative, and performance-driven online stores in seconds.

Hype’s proprietary AI algorithms help to build a fully-functional, visually appealing and data-driven e-commerce store in a few simple steps to match the unique needs of merchants. It streamlines the store creation process and reduces time spent on development and design.

“Hype is ushering in a new era of ecommerce, where AI-driven technology empowers merchants to create, maintain, and optimise their online stores with unprecedented ease and efficiency,” said Faraz Naqvi, CEO of Hype.

“Our platform is designed to remove barriers to entry for new merchants and help existing merchants scale their businesses faster than ever before,” added Naqvi.

The platform’s advanced auto-update feature provides merchants with deep, actionable analytics on their store’s performance. Hype’s AI system offers insights and suggestions to improve vital metrics such as click-through rates, average order value, and more.

Merchants can approve these AI-generated suggestions with a single click, allowing Hype to automatically update the store’s UI/UX or install performance-enhancing features without any human intervention or development time.

“Our platform is built on an advanced AI and machine learning framework that continually learns and adapts to each store’s unique data patterns,” informed Hype’s CTO Hasan Ali Naqvi.

“By harnessing the power of big data, Hype’s AI is able to create highly targeted, data-driven optimizations, ensuring merchants stay ahead in the competitive e-commerce landscape,” added Hasan.

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