These workshops aimed to create an understanding of the value proposition of Alibaba.com and discussed about the power of ecommerce to local SMEs thereby enabling them to participate in global markets.
Merchants attending these workshops represented a diverse range of categories including timepieces, jewelry and eyewear, apparel, textiles, leather products and more.
The core proposition of Alibaba.com revolves around onboarding MSMEs and SMEs onto the platform; empowering them with knowledge of ecommerce; building an ecosystem to support these merchants and enabling them to sell in global markets.
With over 10 million active buyers from across 200 countries, Alibaba.com provides global access to merchants from across markets and helps them unleash the power of ecommerce for the growth of their businesses.
These workshops are on-going engagements from Alibaba.com after the merchants enroll on the platform and provide guidance and up skill them in leveraging the platform to the fullest.
The workshops also updated the merchants regarding ‘Super September’, an annual wholesale focused global shopping bonanza created for small and medium-sized buyers featuring a wide range of products from suppliers across sectors.
“Alibaba.com, in line with the group’s vision to make it easy to do business anywhere, has been working in India to enable and empower local SMEs and MSME’sto participate in global markets,” said Denny Wang, Regional Director – Global B2B Business South Asia, Alibaba.com.
“Having one of the largest global buyer bases on the platform, we have seen a growing demand for a variety of products from India and with quality manufacturing across many categories, we want merchants to build in India and sell to the world,” added Wang.
According to Ministry of Micro, Small and Medium Enterprises Annual Report, the industry has been contributing significantly to the expansion of entrepreneurial endeavors through business innovations.
The MSMEs are widening their domain across sectors of the economy, producing diverse range of products and services to meet demands of domestic as well as global markets.
With this opportunity in the market, Alibaba.com is constantly working towards taking care of the ecosystem by helping local enterprises get more visibility and access to markets beyond India.
The report also states that the contribution of Manufacturing MSMEs in the country’s total Manufacturing GVO4 (Gross Value of Output) at current prices has also remained consistent at about 33%, i.e. one-third during the last five years.