Rakuten Social Accelerator comes to India

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Tokyo, Japan: Rakuten, Inc., a global internet services company based in Tokyo has said that its social innovation initiative – Rakuten Social Accelerato is expanding globally. Rakuten launched the program at its India based Development and Operations Center in Bangalore city.

Rakuten India selected three local non-profit organizations, Robin Hood Army, Wildlife SOS and Samarpana Charitable Trust for The Disabled, as inaugural partners for 2019. By working with Rakuten, these partners will be able to make full use of the company’s global portfolio of online services and brand visibility, as well as gain access to industry talent to move their business plans forward at a previously unattainable scale.

“I’m thrilled with the launch of Rakuten Social Accelerator in India. Rakuten is built on a philosophy of empowering society and through this program, our aim is to solve crucial social challenges by partnering with entrepreneurs who are passionate about creating tangible impact. I am delighted to welcome Robin Hood Army, Wildlife SOS and Samarpana Charitable Trust as our first partners in India,” said Narendra Narayana, COO- Rakuten India.

Robin Hood Army comprises of a group of working professionals, students, home makers connected on a common platform that works towards creating awareness around food wastage and eliminating hunger, while Wildlife SOS aims to protect wildlife and conserve habitat by creating alternative and sustainable livelihoods for poacher communities that depend on wildlife for sustenance. Samarpana Charitable Trust for The Disabled (R) Tumakuru works for the visually disabled and aims to empower them to use their talent to live independently.

First launched in Japan during 2018, Rakuten Social Accelerator is a collaboration program that brings together social entrepreneurs, not-for-profit organizations and Rakuten employees, each with a social mission to tackle critical issues facing society today using technologies and business assets.

Over the next 5 months of the program in India, a team of 20 Rakuten employees will volunteer their time and technical expertise to develop comprehensive applications that will help these organizations expand and scale their operations.

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