Soundcore plans to expand channel network in India


Mumbai: Audio technology major Soundcore announced an aggressive roadmap to expand its channel network in India.

In less than 4 years of its operation in India, Soundcore has been a popular choice among customers for its innovative audio solutions. The brand’s popular product line includes TWS, speakers and headphones.

Soundcore is part of the Anker brand, which includes Anker Innovations, Nebula, and Eufy, along with a multitude of solutions in categories such as charging, smart projectors, and the latest robotic vacuum cleaners.

The company already has a robust online presence and has gained much recognition through its dealer network in key cities like Bangalore, Chennai, Hyderabad, Delhi, and the NCR region.

Anker intends to strengthen its presence in the key metro cities and tier II and tier III cities to capitalize on business opportunities by adding more than 1500 consumer-facing channel partners across India by the end of 2022, and more than 3000 consumer-facing channel partners by the end of 2023.

The company will also launch its unique ”channel partner program” to provide them with the most up-to-date training and further enhance their skills around the evolving technology.

Under this initiative, the brand will also provide certifications and marketing support to its business partners in a methodical manner, assisting them in establishing an advanced and successful business.

Soundcore products are currently available at leading retail stores such as Supreme Mobiles, Sangeetha Mobiles, Lulu Connect, My G, Gadgets Studio, Phonewale, Poojara Telecom, Poorvika, and many more, in addition to being available online.

“Soundcore is a channel-friendly firm that believes in growing together with the channel partners. We collaborate with distributors to meet the needs of corporates, merchants, resellers, and end-users in India,” said Gopal Jeyaraj – Country Head, Anker Innovations.

“We further aim to closely work with partners to develop profitable, sustainable businesses, in return reward the channel partners with training, certification, specialisation, business planning and marketing tools, as well as very competitive margins,” added Jeyaraj.

“We aim to double our sales volumes in the next two years. We consider our channel partners to be a vital component of our growth since they contribute to the brand’s outreach at the right touchpoints and build a strong brand image,” concluded Jeyaraj.

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