New Delhi: Hong Kong based Nexstgo Company Limited has entered the Indian consumer IT market. It launched its first ever Avita brand store today in city’s Pitampura area.
“North India is a critical growth region for us with its large catchment pockets of young buyers with an eclectic and keen sense of style,” Seema Bhatnagar, Country General Manager – Nexstgo, said about opening the first Avita brand store in Delhi.
“We are confident that Avita’s bold and inspiring design, along with our exciting range of premium products will appeal to them. In line with this vision, we are also aiming to establish a pan India presence with Avita brand stores at strategic locations by the end of this year,” added Bhatnagar.
About the first Avita brand store, Nexstgo’s CEO & Co-founder Alex Chung expressed his delight by calling it, “a stepping stone towards company’s expansion plan in North India.”
North India, according to Chun, is a highly critical market concentrated with avid PC enthusiasts. “We are sure that Avita’s striking range of laptops and smart devices, coupled with its brand promise of ‘Live It Up’ will appeal to the consumers and make it a natural fit in the current market landscape,” commented Chung.
The Avita range consists of the vibrant LIBER series laptops available in 13.3” & 14” variants with thin and light design, MAGUS 12.2” two-in-one laptop for productive office use, IMAGO Smart Mirror Series and MODUS Smart Scale in home devices and UBIQUE mouse.
The brand store will provide a complete hands-on experience of Avita’s range of Liber laptops along with the full line-up of smart devices and accessories.
The store spread across 250 sq feet space, will help customers explore, experience and purchase from a wide and attractive range of Avita laptops, smart home and IoT devices along with Nexstgo laptops.
Customers can feel, touch and check the functionality of the new generation laptops by using them for myriad purposes. The store will offer an experiential zone for live demonstration along with testing important aspects of the laptops such as the thin & light form factor, fingerprint recognition, full support for Windows Hello feature, lightning fast SSD storage with a powerful battery backup & FHD IPS border-less display among others.
Product experts will be available at these zones to resolve queries and offer advice to buyers to ensure an interactive and informative buying experience