G7CR Technologies brings STAB program for ISVs

G7CR Technologies

G7CR Technologies has announced its STAB program (Sales, Technical and Business Enablement) for independent software vendors (ISVs).

The program will provide benefits worth up to $25,000 to ISVs with strategic support in the enablement of sales, technology and business. The company will launch the program during the annual tech event GITEX Global from 17 till 21 October at Dubai World Trade Centre.

Prospective ISVs can visit the Microsoft booth number H7-D1 at ISV Recruit Desk and apply for G7CR Technologies’ STAB program. Additionally, they can also register online and fill in the details for this program.

The STAB program will help ISVs in leveraging G7CR’s existing channels and markets to increase their go-to-market strategy. The program will also offer valuable resources for driving new revenue opportunities, developing strategies for marketing, selling and lead capture as well as building differentiated and longer-term engagements.

As an independent software vendor (ISV) providing software as a service (SaaS), one needs a secure, scalable, enterprise-grade infrastructure to host the services and manage the tenants.

Apart from the host of offerings, the STAB program will provide ISVs with premium modernized support to host from single-tenant to multi-tenant SaaS applications on Cloud thus making them more economically and technologically feasible.

“The program will further enable ISVs to optimise their go-to-market strategies, and we look forward to learning about their successes,” said Yvonne Chebib, Global Partner Solutions Lead – Microsoft UAE.

“We are delighted to bring an innovative and specialised program for ISVs. The spurring rise in cloud-based software as a service (SaaS) offerings has escalated the independent software vendors market globally,” said Dr Christopher Richard, MD and Chief Cloud Architect – G7CR Technologies.

“With STAB, independent software vendors will receive not only technical but sales and business enablement support. During the pandemic there was a lot of disruption in the market, with this program we want to help ISVs strategize their business against the pandemic disruption,” added.

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