AnyDesk launches new channel partner program

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Stuttgart, Germany: AnyDesk, a remote desktop solutions provider launched its new global channel partner program this week. With this new channel partner program, AnyDesk aims to strengthen and expand its worldwide partner network.

The new program is specifically designed to meet the needs of partners, the company said. It has been developed in close consultation with distributors, value-added resellers (VARs), system integrators (SIs) and managed service providers (MSPs). Along with general companies that work with AnyDesk to market and sell its products.

The new channel partner program offers two levels of participation: “Distribution” (Tier 1), as well as “Explorer” and “Challenger” (Tier 2). With the aim of establishing a mutually beneficial business partnership, the program determines partner status based on revenue and partner committment.

AnyDesk has built a new partner portal that is accessible to partners through the AnyDesk website. This new portal provides a single point of access to everything a partner needs to work through the sales cycle.

The portal also offers features including business registration, joint business plan creation, jointly-branded promotional materials, marketing development funds, automated order processing, partner locator, various training courses and much more.

AnyDesk has significantly invested in this new program, primarily to provide competitive incentives, tools, and training to its partners. It has expanded channel account management across APAC, EMEA and the Americas. Hugo Silva, AnyDesk’s Global Director Channel Sales developed this new program after he joined in July 2021.

“This new approach is an exciting way forward. As the remote access market and customer demands are changing rapidly, the new program is focusing on long lasting and fair partnerships between AnyDesk and its current and future partners,” said Silva.

“The Channel and Partner business is a strategic pillar of our growth plan. We are now embarking on the first stage of transforming the channel business as we all know it,” added Silva.

Besides, the German software company will also empower partners to expand their technical competencies and integrate AnyDesk into their product portfolio. This will enable more opportunities to win new business.

The integration will increase profitability by expanding partners’ service catalogue and speed-up time-to-market for AnyDesk solutions.

The partner program reflects one of the fundamental building blocks of the company’s own philosophy: Simplicity-as-a-Service, according to Holger Friesz, VP – Commercial, AnyDesk.

“It is in our DNA to offer a product that is as simple as possible for our customers. This holds true for the end-user, who can intuitively navigate the application, as well as for our customers during installation and implementation,” said Friesz.

“Software-as-a-Service means satisfying our customers everyday. Our partner network will allow us to deliver service excellence to our customers globally, increasing customer value and success,” added Friesz.

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