Delhi: Beetel has announced the launch of its new smart accessory brand Flix – a Make in India venture. The new Beetel brand Flix will enter the Indian market next month.
Beetal said its new Flix brand will dominate the accessories market with an extensive product range including earphones, truly wireless stereo (TWS), power banks and wired/wireless chargers amongst others.
These wide products range in the mid to high–end segment is all set to launch in September’s first. The brand will rely on omnichannel based strategy and aims to expand its distribution network.
“Being a proudly Indian Brand, we aim to meet the rising demand for Indian goods within the consumers with no compromise on technology and innovation” said Sachin Kapoor, Product Head – Beetel.
Flix aims to deliver high quality and latest technology-driven products for the digital savvy youth and tech enthusiasts amongst others.
Keeping the value of each diverse consumer in mind, Flix matches its varied TG, suiting the needs of all, whether a traveller, a tech geek or a fitness freak.
“Our objective is to elevate the local manufacturing segment in India, focussing on aesthetics, design and quality. With the extensive portfolio at Flix, we shall set new benchmarks with our designs and value for money accessories range,” he further adds.
The brand aims to capture at least 2% share of the 15,000 crore organised retail market by 2021. Banking on its product line, aggressive marketing outreach and after-sales support, Flix aims to become the top brand in smart accessories space.
In 2014, Brightstar – a largest global subsidiary of SoftBank Group Corp entered the Indian market after acquiring a majority stake in Beetel Teletech.