Singapore – Bangalore, India: Wipro has appointed Badrinath Srinivasan (Badri) as Managing Director for Southeast Asia.
Srinivasan will focus on Wipro’s vision for business growth, revenue expansion, client and influencer relationships, talent development and brand building. He will also strengthen the key markets of Southeast Asia focusing on large deals and strategic transformational engagements.
Prior to his appointment, Srinivasan was the Asia leader for the Financial Services and Insurance verticals at Infosys.
Over his nearly twenty-year tenure with the company, Srinivasan held multiple leadership positions in sales and consulting across the US, Europe and Asia-Pacific markets, and partnered with customers across industry verticals steering their digital transformation agendas.
He led strategic initiatives in Asia including driving mergers and acquisitions, creating joint ventures, and establishing strategic partner ecosystems.
“I’m excited to welcome Badri to lead our Southeast Asia business, and confident that his leadership and deep understanding of the market will help clients succeed and drive our growth ambition in this region,” said N.S. Bala, CEO, APMEA, Wipro Limited.
“It is a privilege to join Wipro, an organisation that I truly admire for its culture and values. Southeast Asia is seeing significant technology modernization and I am delighted to have the opportunity to work with an outstanding team and our ecosystem of partners as we continue to deliver value for our customers,” said Badrinath Srinivasan
I look forward to contributing to Wipro’s regional expansion as we amplify investments in building local capabilities,” added Srinivasan.
Srinivasan holds an Engineering degree in Electronics & Communications and is an MBA from the Indian Institute of Management, Lucknow. He is based in Singapore and will report to N.S. Bala, CEO, APMEA.
Southeast Asia is one of the six focus regions that comprise Wipro’s APMEA (Asia Pacific, Middle East, India and Africa) Strategic Market Unit.
Wipro has been present in Southeast Asia for over a decade, having partnered with leading public and private sector enterprises across multiple industry verticals in their business transformation and digital journeys.
The company also has a presence in the region through its acquired entities – Capco, Designit, and Topcoder.