Posted by Mumbai: Astrum to half plastic usage from its product packaging, the city-based consumer technology products company said in a statement.
The company has decided to work towards reducing plastic usage to half in its overall product packaging.
Astrum to half plastic usage over the next five years as per the company’s pledge to reduce plastic usage. It has launched the ‘Responsible Me” campaign to encourage every individual to eliminate plastic usage globally.
“We as a smart technology brand, and our commitment towards the environment, it is our responsibility to minimalize the impact and remove the unnecessary usage of plastic,” said Manoj Kumar Pansari, Chairman and MD – Astrum India.
“The first phase will be seen this year with new launches, including a complete ‘Made in India’ products range in mobility and consumer electronics sector, packaged in biodegradable material,” added Pansari.
As a part of this initiative, Astrum is redesigning its entire previous packaging considering the non-use of plastic and addition of decomposable material.
The move, Astrum to half plastic usage is also related to the company’s focus to have India based production.
Further made in India production will eliminate plastic usage from its design. With these steps, Astrum India aims to make a big difference to prevent environmental degradation.