New Delhi: Yellow Messenger and Unicommerce have joined hands to simplify retail sales with WhatsApp chatbots. This partnership will allow retail and consumer product brands to manage and speed up their retail operations.
Under a tie-up, Yellow Messenger’s Conversational AI platform will enable consumers to place orders directly through WhatsApp chatbots. And Unicommerce‘s central SaaS platform will manage all these orders received from multiple sales channels.
The direct order through WhatsApp chatbots will help consumers save time and the centralized platform will help companies to streamline their operations and deliver products efficiently, thereby improving the overall e-commerce experience of the end customer.
This collaboration will empower brands and retailers to develop a direct relationship with consumers and manage business operations across multiple sales channels on a single dashboard.
The Unicommerce dashboard allows brands and retailers to check inventory levels, orders, shipping status, sales, and every other aspect on a single platform.
“Yellow Messenger is one of the finest conversation AI platforms in the industry and we are glad to have them as our partner. We will continue to leverage the power of technology solutions to provide an integrated e-commerce selling platform to our customers,” said Kapil Makhija, CEO, Unicommerce.
“Proven technology like conversational commerce can become a tactic and strategy both, to enable digital commerce over the long run, all from a single platform. We’re proud to partner with Unicommerce in delivering an end-to-end D2C on WhatsApp Solution for their clients,” said Raghu Ravinutala, CEO and Co-founder, Yellow Messenger.
Over 200 global enterprises use Yellow Messenger’s AI backed WhatsApp chatbots for consumer engagement, allowing them purchase and pay for their orders, seamlessly within WhatsApp.
It can not only predict customer preferences correctly but also enable absolute tracking for both brands and consumers. The chatbot orchestrates with multiple backend integrations and responds to consumer’s product-related queries both on desktop and mobile platforms.
The e-commerce SaaS-based supply chain platform Unicommerce claims to be executing over 20% processes of the total e-commerce volumes ( 2 million orders a day) in India.
It works with all the leading e-commerce players and retailers in India and claims to have over 100 integrations across marketplaces, shopping carts, logistics providers, and ERP solutions.