Whatfix launches new data centres in Europe, DAP program

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Mumbai: Digital adoption platform Whatfix launches new data centres in Europe and announces its DAP certification program.

Whatfix launches new data centres in Europe
Addressing the growing demands in the European market, Whatfix opened data centres in Frankfurt, Germany and Oslo, Norway. For Whatfix the European region is a key market overseas as it contributes around 20% of total revenue.

The launch of new data centres in the European region has come after Whatfix had a successful growth year 2021. Whatfix achieved 76% revenue growth Y-o-Y moving into 2021.

While, new customer wins helped Whatfix increase its new business revenue by 85% in 2021, the expansion of its existing business revenue increased by 250%. Among the new customer wins, several new enterprise customers have deployed Whatfix for employees and customers.

This indicates significant growth in the number of accounts along with more usage of Whatfix’s digital adoption platform across multiple applications.

“Our success in 2021 shows that Whatfix and our solutions are optimized for an era defined by change and uncertainty,” said Khadim Batti, CEO and Co-Founder of Whatfix.

“With a comprehensive brand refresh, and a strengthened product roadmap, we’re eager to continue our culture of excellence, innovation, and customer-first focus to drive more positive outcomes for our stakeholders in 2022,” added Batti.

Read How Whatfix gears up to tap the digital adoption market overseas

Whatfix’s customer-centricity has resulted in a best-in-class net revenue retention rate (NRR) at 132% in the enterprise customers segment in 2021.

Microsoft, Westland Insurance Group, Allstate Insurance Group, Datacom Group, The Netherlands Red Cross, Coca-Cola Beverages Africa, Geodis, Telenor, Ayr Farmers Mutual Insurance Company and Aggreko are among the many customers of Whatfix.

The customer-centricity of the company resulted in a best-in-class net revenue retention rate (NRR) at 132% in the enterprise customers segment in 2021, as well as a 250% increase in revenue from expansions of existing business. This indicates a significant increase in the number of accounts that have expanded the use of Whatfix across multiple applications.

Whatfix’s total valuation increased 300% in 15 months since its Series C financing, following a successful Series D fundraising round in June 2021 led by SoftBank Vision Fund 2.

The company has raised nearly $140 million in total. It also acquired Nittio-Learn, a learning management system (LMS) in 2021 and plans for new acquisitions this year to strengthen its product roadmap.

As part of its product roadmap, Whatfix introduced three new solutions – Behavioural Analytics, SAP on Desktop and Auto Testing last year.

In addition, Whatfix launched its multi-tiered Digital Adoption Platform (DAP) Certification Program. It offers specific training to employees, customers, and partners covering topics on how to build, manage, and deploy content on Whatfix’s DAP. Around 2,500 active learners and around 500 certified users are already actively using the program today.

Whatfix also increased its headcount by 40% in 2021 in sales and technology departments, including key leadership hires. Tech industry veteran Patrick Ashamalla joined the team as VP of Product Design in the US. Also, it appointed industry veteran Ajay Kumar as VP of Pre-Sales Solutions.

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