Mumbai: Estée Lauder is digitally transforming planning and decision making under a multi-year contract with o9 Solutions.
The NYSE listed company is transforming its global demand planning and supply planning process. It is aiming to improve its abilities with the help of o9 Solutions.
The Estée Lauder Companies is among the world’s leading manufacturers and marketers of cosmetic and personal care products.
It s leveraging o9’s platform’s capability to review certain drivers. Such as the company’s new product launches, promotions, influencer marketing, gift sets, and others. And how those drivers are impacting baseline statistical forecasts.
o9’s AI-backed platform enables the makeup company to quickly analyze multiple scenarios of events and drivers. And then evaluate forecast changes and related valuation impacts to the business.
From a supply perspective, the o9 platform generates production plans based on constraints across all product categories. The 75-year-old American MNC has a large portfolio of brands and a dynamic demand picture. So the AI platform allows the company to make the best allocation of the constrained resources to the prioritized demands.
“The o9 platform has modernized our planning process by taking our master data of today. And then applying our new business-defined prioritization logic and concurrently solving known constraints to generate the most feasible supply plan,” said Naresh Rajanna, VP – Global Supply Chain, The Estée Lauder Companies.
“This clarity and real-time analysis help the planning team to make quick and informed decisions. That allows us to be agile and strategic in our ever-changing landscape,” added Rajanna.
“We are thrilled to work closely with The Estée Lauder Companies. And provide an integrated platform and global solution for demand and supply planning,” said Igor Rikalo, President and COO – o9 Solutions, Inc.
“Together with the very strong Planning teams at The Estée Lauder Companies, we were able to implement planning cycle processes with a high degree of maturity enabling orchestration, synchronization,” added Rikalo.