BetterPlace acquires Indionesia’s MyRobin platform

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Bangalore: Asia’s largest horizontal SaaS provider BetterPlace acquires Indonesia’s leading blue-collar staffing platform MyRobin. BetterPlace acquired a majority stake in the MyRobin platform for an undisclosed sum. The acquisition marks the entry of BetterPlace into the South-East Asia region.

With estimated 200 million frontline workers in SEA, the market size for frontline workforce management in the region is as large as $280 billion, making it the perfect market for a horizontal SaaS.

Through the MyRobin platform’s acquisition, Better aims to replicate its success in the South East Asia region by offering a horizontal suite of services.

“As the largest player in Asia today, we are thrilled to welcome MyRobin to the BetterPlace family and further our vision towards formalising the frontline workforce globally. With our technology and MyRobin’s expertise in operating in Indonesia, we would be able to introduce equitable opportunities for the frontline segment,” said Pravin Agarwala, Co-Founder and Group CEO of BetterPlace.

With over 3 million workers in their community, MyRobin provides on-demand, pre-screened, frontline workers on a long and short-term basis to enterprises in Indonesia. In addition, it provides attendance and performance management services.

MyRobin also offers embedded financial services like early wage and discounts on daily needs and has its own frontline workforce upskilling platform called MyRobin Academy. Launched in 2020 in Indonesia, MyRobin has enterprises such as Shopee, Astro, Sicepat, E-Fishery, and Kopi Kenangan among clients.

“Over the last 2.5 years we have been able to empower over 3 million frontline workers in over 270 cities in Indonesia to live a life of dignity by elevating them to the formal economy and giving them access to formal finance, jobs, and training,’ said Ardy Satria Hasanuddin, Co-Founder and CTO of MyRobin

“As the next chapter of our growth we would like to take our vision and expertise to more geographies and BetterPlace is the perfect partner who will enable us to achieve this goal. We are delighted and excited to be part of BetterPlace and aspire to become instrumental in achieving our shared goal of creating a better place for enterprises and frontline workers across the world,” added Hasanuddin.

BetterPlace recently raised $40 million as part of their extended Series C round which resulted in international investor Macquarie Capital joining the cap table, along with Jungle Ventures, Unitus, BII, Capria and 3one4 Capital.

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