Updated JPA programme focuses on managed services

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Sunnyvale, USA: AI-driven networks provider Juniper Networks announced a new global Juniper Partner Advantage (JPA) programme. After introducing a new Elite Plus Partner Tier last year, now Juniper has introduced the Juniper Partner Advantage (JPA) programme this year with new updates.

Riding on the growth and success of the Elite Plus Partner Programme, whose high-performing membership is on target to grow 30%, Juniper has introduced new elements to its broader JPA programme in 2023 to help partners deliver innovative solutions to their customers through managed services.

The new JPA structure helps partners build and sustain their Juniper practice, enabling partners to resell Juniper solutions and managed services through a Networking as a Service (NaaS) model.

With a new design, sales, and marketing tools, partners can develop a tailored plan to increase profitability and drive continuous growth while earning more incentives and rewards. Partners are also empowered to elevate their role faster, raising expectations that the Elite Plus Partner tier will continue to increase in 2023.

“With 90% of our business through partners, their success is critical to our success. The changes we’ve made to the program for 2023 are built with a partner-first mentality, to make sure we’re delivering the strategy, investments and tools needed to grow their businesses,” said Gordon Mackintosh, Group VP of Global Channel and Virtual Sales, Juniper Networks.

“We believe that the combination of our best-in-class partner programs combined with the most innovative products in the market gives us the strongest offering for partners in the industry,” added Mackintosh.

Additional 2023 JPA programme highlights include:

Elite Plus: This year, the company is adding additional support for its most dedicated partners, including new ROI modelling, simplified MOU processes and new rewards to help drive growth.

Expanded Champions Programme: The Juniper Champions programme, relaunched in 2022, grew from 800 to 2,300 Champions, and will expand to include global partners, marketing partners and Juniper distributors, to deliver more advantages to a larger partner community in 2023.

New Digital Tools: This year Juniper launched the Partner Business Centre and Velocity Pricing Tool. Along with PartnerLink, partners can close deals fast, with real-time access to their Juniper team.

Growing Diversity+ Partner Programme: The programme supports certified diverse partner businesses, growing to 44 partners in a 6-month period, and expanding in 2023.

“With resources like the new Velocity Pricing Tool, Partner Business Centre, and Advantage Insights, our partners will be able to act faster, close deals quicker and compete at a higher level, in 2023,” said Helda Lopes, VP of Global Partner Programmes and Sales Acceleration.

“Our emphasis on partner success and our willingness to invest in them through new solutions and programs has been key to our growth. Juniper’s roster of distribution partners increased by 18% in 2022, and we only expect that trend to continue in 2023.”

Besides the partner programme updates, the company has also strengthened its leadership team to meet the needs of businesses and technological changes and challenges. Ben Fallon joined Juniper Networks as VP of Global Partners and Virtual Sales to further align channel partnerships to Juniper’s fast-growing virtual sales motion.

He brings deep industry knowledge combined with a visionary mindset, having worked in global channels, distribution, EMEA commercial, small business and security sales, and market development.

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