Flipkart launch Nokia Media Streamer in India

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Bangalore: E-commerce giant Flipkart has announced the launch of Nokia Media Streamer – a media streaming device as part of its strategic relationship with Nokia.

Nokia Media Streamer leverages the power and functionality of the latest version of Google’s Android 9.0 OS. The device will available on Flipkart from August 28 and is priced at Rs 3,499.

The video OTT market in India – which includes content streaming services – is among the top 10 markets globally, according to an ASSOCHAM – PWC joint study.

Nokia Media Streamer will come with premium features including a full HD resolution of 1920*1080 at 60 frames per second to give superior picture quality. Further, the quad-core processor, together with 1 GB RAM and 8 GB ROM, will ensure high performance by the device.

The device provides dual-band Wi-Fi support for 2.4 GHz / 5 GHz and is equipped with a multi I/O antenna for better reception. It comes with Dolby digital audio and a voice-controlled remote with Google Assistant, which enables users to shuffle between devices easily.

It has a built-in Chromecast feature also allows users to cast their mobile phone screens onto the TV, while Google Home supports all apps available on Google Play Store.

Here are the key specifications of the Nokia Media Streamer:

Resolution1080p upto 60 frames per second
CPUQuad core processor
GPUMali 450
OSCertified Android 9.0
WiFi2.4 GHz / 5 GHz for dual-band ; multi I/O antenna for better reception
Audio supportDolby audio
Multi-screen interactiveChromecast built-in, Google Home
Voice controlVoice-controlled through Google Assistant and Android mobile app remote
HotkeysNetflix, ZEE5

“The Nokia Media Streamer is the perfect complement to Flipkart’s range of Nokia Smart TVs, offering Indian consumers a premium viewing experience to enjoy their favorite movies and TV shows,” said Vipul Mehrotra, VP – Nokia Brand Partnerships.

“Through this strategic relationship with Nokia, we can leverage our deep understanding of Indian consumers to develop a cutting edge media streamer by a brand that is trusted for quality, design, and reliability,” said Dev Iyer, VP – Private Label, Flipkart.

“The device addresses the present needs of users who are spending a considerable time at home and seeking entertainment and content viewing options indoors,” added Iyer.

Nokia Media Streamer device will ZEE$ as a hotkey and consumers will be able to enjoy easy access to ZEE5.

“The option of ZEE5 hotkey on the Nokia Media Streamer will transform the experience of a consumer to that of a Smart TV even with a regular television at their homes,” said Manpreet Bumrah, Vice President – Business Development & Commercial, ZEE5 India
The OTT user base in India has risen nearly 96 percent during the COVID-19 pandemic and the average time spent on viewing OTT content has increased by 30-60% since early March, according to DataLabs’ India’s OTT Market Landscape Report.

(Image source – Flipkart)

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