60 Seconds? App launched in India

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Mumbai: 60 Seconds? App – a Made-in-India micro-video platform launched in India. 60 Seconds? is an infotainment app that allows users to record, discover, and share one minute, short-format videos that are binge-worthy.

A team of developers from Code For India has developed this 60 Seconds? app in response to Prime Minister Narendra Modi’s ‘Atmanirbhar Bharat’.

It is an India-US tech organisation with the mission to “Think Local, Hack Global” for building tech platforms on a large scale. Code For India is one of the fastest-growing tech communities in the world.

“Video-based content is becoming the most preferred viewing format in India, and with the imminent arrival of 5G and massive bandwidth, 60Seconds App is well-placed to cater to this boom,” said Kiruba Shankar, Co-Founder and President – ‘60 Seconds? App.

“We see an increasing trend among people who prefer recommended content over searching for content on their own. So, we have come up with an artificial intelligence-powered personalisation mechanism that shows high-interest videos that are engaging for the viewers,” added Shankar.

Further, “Our prime focus would be to have strict content moderation rules in place that ensure content quality is always high. And any inappropriate and unpleasant videos are quickly weeded out,” he explained

As part of the launch, the team has launched a talent hunt that seeks to identify India’s most talented short video creators. A series of talent hunts in five categories have been launched: Dance, Singing, Comedy, Fashion and Business. Creators who garner the maximum points get to win Rs.1 lakh every month.

For the developers of 60Secs? ensuring data privacy has been the priority with all the data stored on servers in India and the US with the highest security standards. The app also allows creators to enjoy full ownership and control of their videos, which they can download, anytime they want.

The AI-powered app is integrated with technology that is built and tested by various partners for enterprise-grade security.

60 Seconds? is a brand for social-benefit and not just a for-profit company. The co-founders’ vision is to create an impact on the environment, and they have pledged to plant one tree for every video that receives 100 likes.

Going forward, 60 Seconds? envisages to emerge as a creator-centric app. It has plans to provide a line of interesting features such as in-app editing, music soundtrack, filters, and special effects. In addition to the implementation of monetisation tools that offer in-app currency for creators to earn.

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