UserTesting improves its ML-backed post-test analysis

Mumbai: Video-based human insight provider UserTesting improves its machine learning-backed post-test analysis with new advanced Instant Insight features. These new features will help companies expedite the analysis of human insights at the test level and accelerate the time to insights.

Using data-automation and proprietary models, the UserTesting Human Insight Platform can detect patterns and anomalies in the customer data, and automatically surface high-value insights within the customer experience narratives.

The new updates are designed to help companies uncover key customer perspectives more quickly. So team members can understand where to focus their efforts for greater success. In addition to English and German, UserTesting is now available in French, and customers can test in the French language with access to French-speaking contributors.

UserTesting improves its machine learning-backed post-test analysis with new features

Discover patterns and key customer takeaways more quickly

UserTesting’s test-level Instant Insight feature utilizes data-driven automation and machine learning models to accelerate post-test analysis by automatically detecting patterns, anomalies, and key insights within customer data across multiple tasks and sessions. Customers can quickly identify important takeaways from their tests while alleviating the burden of lengthy post-test analysis.

Intuitively navigate and collaborate with UserTesting

With the redesigned navigation, UserTesting enables customers to access core functionalities more readily that come with a new user interface, folder management, easily accessible resources, and a workspace switcher.

Updates make the testing and insight management process more intuitive and accessible for broader team use, enabling scalability for growing teams across organisations. Additionally, IT departments can now manage team access more seamlessly with self-service, and single sign-on, providing more governance for enterprise-scale deployments.

Redesigned card sorting experience

UserTesting has enhanced its card sorting capabilities within the UserTesting Human Insight Platform. This allows users to view video feedback alongside card sorting metrics and gather a complete understanding of contributors’ mental models with this streamlined solution.

Companies can build navigation or sitemaps based on customer expectations and behaviours, and describe categories to drive better engagement. So companies can save costs and adapt to rapidly changing customer needs, or changes to their respective businesses, with timely feedback on how digital properties are organised and used.

En français … UserTesting

UserTesting is now available in French for both customer and contributor experiences. So companies looking to get feedback from French-speaking consumers can now do so as the platform can conduct tests in French.

Supports native video/audio testing

For companies wanting to test sensitive media content with greater efficiency, UserTesting enables customers to securely upload audio, video, and other media assets directly onto the Human Insight Platform with its new native media asset testing feature

“More than ever, it’s imperative that companies know how their customers feel, and why. UserTesting is continuously innovating its platform to help companies gain actionable insights so they can make smarter and faster business decisions,” said Kaj van de Loo, CTO – UserTesting.

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