Posted by New Delhi: Tata Motors has migrated its entire Dealer Management System (DMS) to Oracle Cloud Infrastructure (OCI). Oracle India announced Tata Motors’ DMS migration to OCI in a statement on Monday.
The DMS migration to OCI will help boost the operational efficiencies of the automotive manufacturer with deeper business insights, greater security, increased flexibility, and cost optimisation.
The Dealer Management System (DMS), which serves 60,000 users, supports Tata Motors’ pre-sales, sales, and after-sales market touchpoints across all segments of passenger and commercial vehicles.
With the modernisation of its DMS, the Indian automotive giant is able to effectively monitor sales performance and improve collaboration across its dealer network.
Some of the key benefits include multifold enhancement in data reporting that allows the company to generate many more records per second and faster execution of data integration with OCI.
Tata Motors dealers are also able to gain access to information in seconds, enabling a significant reduction in response time. Additionally, functioning on OCI will enable the automotive company to scale business operations based on demand, while retaining the flexibility to preserve its infrastructure.
Tata Motors’ DMS supports both electric and conventional fuel vehicles and is pivotal in managing capacity and spare parts while serving as a unified platform for customer feedback.
“OCI will help us deliver on our endeavour to include more cloud-native technologies to enable better customer experiences. We are already witnessing benefits with Oracle Cloud Infrastructure, including the greater capacity to scale, strong security controls and elasticity to reduce operational costs,” said Gopinath Jayaraj, CIO of Tata Motors.
“We look forward to working with the OCI team to accelerate our digital transformation efforts and augment our ability to deliver innovative mobility experiences,” added Jayaraj.
Garret Ilg, President of Japan and Asia Pacific, Oracle, said, “We are closely working with the Tata Motors team to help them drive digital transformation and growth and elevate their customer experience.”
“India’s automobile providers are aggressively becoming digital and are making large scale investments to modernise their business and increase automation,” said Shailender Kumar, SVP and Regional MD of Oracle India.
“With India projected to be the world’s third largest auto market and Tata Motors leading the way, we are delighted to partner with it and power its digital transformation journey,” added Kumar.