Bangalore: Digital adoption platform (DAP) provider Whatfix has acquired a mobile-first onboarding and assistance platform Leap.is for an undisclosed sum. With the Leap.is acquisition, Whatfix will add mobile capabilities to its DAP offerings. The deal also marks Whatfix’s first mobile DAP product-focused acquisition and its largest M&A deal so far.
Leap.is acquisition and mobile capabilities
Formerly known as Jiny, the Leap.is acquisition will augment Whatfix‘s platform with new mobile capabilities. Leap’s toolset will seamlessly integrate with Whatfix’s existing applications by adding guidance to mobile apps to improve activations and adoption, reduce time-to-ship for onboarding experiences, and increase the customization of user experiences overall.
“The shift to mobile is one of the most important business dynamics of recent years, especially amid the expansion of remote work,” said Khadim Batti, CEO and Co-founder of Whatfix.
“We’re eager to bring on the Leap team to augment our mobile capabilities and to sharpen our focus on this absolutely essential segment,” added Batti.
This acquisition follows an extremely successful year for Whatfix. In 2021, the company achieved 76% YoY revenue growth, an 85% increase in new business revenue and a 250% jump in revenue from existing business.
“Whatfix is the industry-leading Digital Adoption Platform (DAP) and we are thrilled to join forces with Whatfix to help extend its DAP leadership to mobile,” said Kushargra Sinha, CEO and Co-Founder of Leap.
“Our common goal has always been to accelerate user adoption of software products and Leap’s mobile offering fits perfectly with Whatfix’s browser and desktop offerings. Joining Whatfix feels like a natural progression in our journey,” added Sinha.
In addition to Leap.is acquisition, Whatfix has also enhanced and launched its product offerings. It launched Whatfix Studio – an advanced intuitive editor platform compared to its current content editor.
Being built on a low-code platform, the Studio enables content creators to fully leverage its capabilities with little to no technical skills. And that helps Whatfix Studio to reduce content creation time, improves the quality of content and experiences, and helps improve user engagement on applications on which it is deployed.
Whatfix also introduced a significantly revamped desktop offering. This is aimed at making the application more scalable and stable with new capabilities and bringing Whatfix’s desktop capabilities at par with the Web experience.
With this revamp, Whatfix extends its DAP offering to all applications running on Windows 10, and offers out-of-the-box support for popular ERP such as SAP ERP and collaboration applications such as Microsoft Teams.
Also, it launched Whatfix Hub – a centralized platform for user support and engagement. With Whatfix Hub, enterprises can offer their users guidance on all web and desktop applications on which Whatfix is enabled, right from the user’s desktop.
Customers can also use Hub for enhancing their employees’ onboarding experience and driving continuous engagement through targeted communication right on the employee’s desktop.