WebEngage Startup Program edition 2 launched

WebEngage Startup Program

Mumbai: Marketing automation platform WebEngage has launched the WebEngage Startup Program edition 2 for early-stage B2C startups.

This program’s objective is to help startups nail the customer experience right from first impression, onboarding to post-purchase.

This year’s WebEngage Startup Program is open for startups across E-Commerce, D2C, Marketplaces, EdTech and FinTech segments. Applicants can enrol for this program online free of cost and entries will get close on 25 November 2021.

A dedicated team of WebEngage advisors will shortlist 50 startups among all the entries and coach them to help accelerate their business. These selected startups will get access to WebEngage’s comprehensive Marketing Automation Suite with credits worth $ 25,000 for a period of 6 months.

Members of the program participate in exclusive masterclasses on best practices in retention and engagement so that they can pave a path to accelerated growth.

“While we’re in the middle of a unicorn boom, startups need to remember that engaging and retaining their customers is a key to building an enduring business,” said Avlesh Singh, Co-founder and CEO – WebEngage,

“90% startups fail because they run out of money to continue acquiring customers while they’ve not paid adequate attention to retaining earlier customers – which is unfortunate,” added Singh.

“Through the program, we aim to help startups to lay the groundwork for long-term retention, in setting the right dashboards and running highly personalized engagement across channels,” commented Singh.

The first edition of the WebEngage Startup Program saw applications from over 80 startups across India, South East Asia, the Middle East and Latin America. These startups include now known brands such as Fampay, Mudrex, Bare Anatomy, Phool, Air Black, Crejo, among others.

The program has helped increase the brands’ user engagement, retention and transactions alongside growth in their user base.

For example, Fampay witnessed a 2X improvement in the onboarding funnel, a 22% increase in transactions made by the teenagers and a 40% boost in the number of referral users. Another social impact D2C brand Phool reported a 23% revenue increase.

“The WebEngage Startup Program helps us engage with users effectively, provide delightful experiences and build long-term relationships with them,” said Kush Taneja, Co-Founder – FamPay.
“By enrolling in the WebEngage Startup Program, we’ve adopted a growth marketing approach that shall help us scale our business faster and bring down acquisition costs over time,” said Ankit Agarwal, Founder – PHOOL.

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