Posted by Riyadh, Saudi Arabia: Amplifidor, the forthcoming web and mobile platform for the influencer industry has raised pre-seed funding.
The funding round was led by multiple institutional and value-add angel investors who recognised the potential of the platform’s innovative approach to influencer marketing automation and network relations management.
Amplifidor aims to transform the influencer industry by bridging the gap between creators, brands, and fans leveraging its forthcoming web and mobile platform.
The platform has been designed as a space for open collaboration between influencers and their communities, along with brands and their stockholders. The platform’s amplified discovery algorithms suggest collaboration candidates based on users’ interests and shared values, making it easier than ever to find new opportunities, and join ongoing campaigns, which are called “missions”.
Creators can manage their network, track their growth, and find new creators or brands to work with, while brands are able to search for the perfect creators or communities that fit their needs, track their influencer ROI, and manage their collaborations all-in-one place. Brands can also unleash their internal influence by discovering and engaging internal influencers and stakeholders, like employees, investors, advisors and others.
Adel Alsubeaei is also announced to be joining the board of directors, bringing extensive entrepreneurial and financial expertise, and ecosystem connections. He has over 20 years of experience in the financial industry while serving on boards of directors at various institutions and other committees.
“This investment will enable a truly industry-shaking platform to enter public beta, first in the MENA region and then throughout the world. Social marketing is very siloed at the moment – a platform that makes collaborative relationships more fluid is a very big deal,” said Adel Alsubeaei
Amplifidor’s Chief Vision Officer and Founder, Faisal Alqahtani is considered a thought leader on social influence, and the mastermind behind many influencer marketing industry innovations and standards, such as “The Fair Market Pricing Initiative”, “The Social Influence Matrix” and the “Direct Influence Strategy Format.”
He has led strategy and execution with multiplied ROI and cost savings for over 500 high-profile startups, brands, and government programs (G20, Riyadh Season, Hungerstation, etc).
Faisal recognised that the concept of “influencers” was becoming less and less accessible, while the influence of the average social networker continued to grow. This led to his co-founding the company alongside co-founder Waleed Alqahtani to enable a more inclusive and collective economy of influence.
“Our vision is to be the enabler of more meaningful and purposeful human connection, communication and collaboration, with more collective creation of wealth and culture. The world needs less individualistic and reactive social influencers and content creators, and more proactive impact amplifiers and inclusive community ambassadors – thus the name Amplifidor,” Faisal commented on the close of the funding round.
“This round will enable us to build the platform, the services and the ecosystem that will empower each social media user to grow their influence and become part of something bigger, and each organisation to achieve sustainable growth with the support of their extended networks, regardless of their size, budget and objectives,” added Co-Founder Waleed Alqahtani.
A private alpha test of the platform is already well underway for users, which they can access on their iOS and Android devices. The web app and public beta are planned to launch early this summer. Any user interested in staying updated on development progress and beta announcements can sign up.