Posted by Mladá Boleslav / Gurugram / Pune: Škoda Auto has setup its fourth DigiLab unit in Pune city to support Škoda Auto Volkswagen India’s core business by developing digital and mobility solutions.
In addition, Volkswagen IT Services India unit has setup a dedicated software development centre with offices in Gurugam and Pune to support Škoda Auto’s IT requirements globally and develop digital solutions.
The centre develops program applications and digital solutions that create an even more diverse customer experience for car buyers in India and is working for all of the Volkswagen Group brands present on the Indian market.
These two new IT units offers services and have developed digital and mobility solutions that will benefit all Volkswagen Group brands in India. These units are integral to the INDIA 2.0 project – a Skoda Auto led market strategy for the entire Volkswagen Group in the Indian market.
“With Škoda Auto DigiLab India, we are consistently expanding our global network. India is among the innovation drivers when it comes to digitalisation. In 2025, the average age of the population will be just 29,” said Bernhard Maier, CEO – Skoda Auto.
“The majority of our customers in India have grown up with smartphones and expect tailor-made mobility services and seamless connectivity in the car. This is exactly what we are undertaking at our new DigiLab in partnership with local high-tech companies,” added Maier.
“With the new digital services and mobility solutions provided by Škoda Auto DigiLab India and our dedicated Software Development Centre with offices in Gurugram and Pune, we want to create a diverse digital ecosystem for our customers,” said Gurpratap Boparai, MD – Skoda Auto Volkswagen India.
“Just like the other members of Škoda Auto’s growing global innovation network, Škoda Auto DigiLab India will also develop mobility solutions and services – always striving to offer real added value for the customer. Škoda Auto DigiLab India will also be able to support Škoda Auto’s core business globally with new technologies and digital solutions,” added Boparai.
New IT units make use of the subcontinent’s leading digital competence
The Škoda Auto DigiLab India team will join technology companies and startups in the country and, in turn, promote the nation’s intellectual capital, strengthen the local talent pool and connect the industry with local startups to expand India’s position within the global IT industry.
Škoda Auto DigiLab India aims to make use of the immense potential the subcontinent has to offer as a global market leader in software and technology. By working on digital development projects and delivering solutions tailored to the Indian market, Škoda Auto DigiLab India supports the Skoda Group’s core business in India.
Wherever possible, other Škoda markets will also benefit from these developments. To this end, Škoda Auto DigiLab India will be working closely with the car manufacturer’s innovation hubs in the Czech Republic, Israel and China.
(Image source – Skoda Auto)