Netmagic’s new SaaS-based APM services in tie-up with AppDynamics

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Mumbai: Netmagic’s new SaaS-based APM (application performance monitoring) services launched today. Under a tie-up with Cisco owned AppDynamics, Netmagic will provide Application Performance Monitoring (APM) as a service (APMaaS) to enterprises in India.

The services will ensure deep visibility into their customers’ critical applications and end-user experience.

Netmagic’s new SaaS-based APM services enable businesses to deliver flawless digital experiences consistently by connecting end-user experience and application performance to business outcomes.

APMaaS is intuitive to configure and deploy, automatically discovers business transactions, consumes little production overhead and monitors every line of code. It also dynamically baselines performance to proactively identify and resolve application performance issues before they impact customers and the business.

The Application Performance Management / Monitoring (APM) market is expected to register a CAGR of 12% over the forecast period 2020 – 2025, according to Mordor Intelligence’s new report.

The market is shifting from on-premise deployment in large organizations to on-cloud, due to the changing application usage, increasing awareness among smaller enterprises, and the demand for cost-effective systems, the report states.

Today’s businesses rely heavily on digital technology to deliver a superior customer experience. This includes a complex fabric of multi-cloud, IoT, distributed services, microservices, containers, APIs and more. These need to work in harmony to ensure that the application performance as experienced by the end-user is of high quality.

“We are extremely pleased to partner with AppDynamics to offer Application Performance Monitoring Service (APMaaS) empowering businesses to navigate this turbulent pandemic period and emerge stronger and more scalable,” said Nitin Mishra, Senior EVP and Chief Product Officer, Netmagic – a NTT company.

“With the business transaction-centric management of most complex and distributed applications, the APM service will bring value and enhance customer experience by providing clear visibility on the underlying components of the application,” added Mishra.

Apart from narrowing down to the problem source in the entire application flow, it will also provide deep user insights and analytics to help the customer deliver significantly improved end-user experience, according to Mishra.

“Our partnership and joint solution offering with Netmagic is a significant milestone for the AppDynamics India business. In India, adoption of online application-led services has sky-rocketed across all industry verticals in recent years,” said Abhilash Purushothaman, MD India & SAARC, AppDynamics.

“Now with the recent pandemic and increased reliance on remote working, our customers have shared that managing digital user experience in real time is no longer nice to have but a necessity. This strategic partnership will help us scale and deliver APM as a service across all business and industry segments,” added Purushithaman.

The modules of this tool that will help in delivering the APM services include Application Performance Management – Core, Performance Management – Microservices Application Performance Management – SAP, Synthetic Transactions Monitoring, Browser Real User Monitoring, Mobile Real User Monitoring, Database Visibility, Infrastructure Visibility, and Business Analytics.

The benefits of the service that would add value to customers’ applications management are –
● Uptime and availability of the applications.
● Slowness in response in terms of time and database can be identified using this service.
● Application performance monitoring for end-users who use browsers and mobiles, tablets etc. to access the applications.

The modules will be wrapped under different packages and offered to customers. The APM solution is based on the package and can be scaled up depending on business requirements.

This service can be delivered as a standalone offering or as an enhancement integrated with Netmagic’s Infra Manage Services, the company said.

(Image source – Medium)

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