abd distillers

ABD India makes metaverse debut with its ABD MetaBar

Mumbai: Alcohol brand Allied Blenders & Distillers (ABD) India has made its debut in the metaverse with its ABD MetaBar.

ABD MetaBar is an immersive virtual reality space housing digital displays of the company’s offerings. ABD India has claimed to be the first alcohol beverage company in India to build a metaverse presence.

Visitors to the ABD MetaBar can learn more about brands, watch exciting new content and discover critical initiatives from the organisation.

With its futuristic design, the ABD MetaBar, optimized for both mobile and desktop usage, taps into the growing interest in the metaverse amongst consumers and their willingness to experiment with novel digital activations.

“At ABD, innovation is a core value that we look to keep at the forefront of everything we do. Our brands and initiatives will constantly lead change and with the ABD MetaBar we have taken a decisive step into the virtual immersive world of our consumers. We will actively seek to co-create and partner in this exciting space,” said Shekhar Ramamurthy, Executive Deputy Chairman of ABD India.

Moving forward, the ABD MetaBar will evolve to allow for user interactions and serve as a gateway for curated online experiences across consumer interest areas of fun, design, music, gaming, and the performing arts.