Shell brings ‘Scale Track’ for mature startups


Bangalore: Shell has launched ‘Scale Track’ – an initiative for mature startups under its flagship E4 startup incubation program. The Scale Track is built for mature, energy-related startups who have achieved a product-market fit with their commercial products.

Shell’s ‘Scale Track’ is customized to support startups in strengthening their strategy and scaling up operations. It offers insights from global companies and industry leaders, material resources including full access to their lab at the Shell Technology Center Bangalore, and a focused mentorship program.

Partners on board for this Scale Track include ABB, AVL, Indian Angel Network, Catapult, Maharashtra State Innovation Society, The World Business Council for Sustainable Development (WBSCD) and Ola to name a few.

The collaboration between Shell and these partners will allow startups several benefits such as access to a wider network and customer base, subject matter expertise, mentorship and investment opportunities which will help them scale their businesses and market share. For 2020 Scale Track the themes are focused on:

Future of Mobility with advanced startups in “the mobility space” aspiring to bring forward disruptive technologies, business models and differentiated offerings, and

Energy Management Systems with innovative startups in “the energy management space” ranging from energy auditing to efficiency improvement and overall management.

The Scale Track after rigorously examining and evaluating numerous applications, has selected 10 startups for this year.

Several of these, namely, Energos, IOTomation, LogicLadder, Jal Technologies and APChemi are introducing cutting edge innovation to the energy management space to tackle some of the world’s most pressing concerns such as pollution control, energy distribution & storage and waste management.

Other qualified startups like Offgrid, Go GreenEOT, Commutec, eee-Taxi, and Magenta Power are making use of advanced technology and innovative business model solutions such as battery technology, Vehicle-As-a-Service, shared mobility, fleet digitization, EV charging with many focusing on the electric vehicle ecosystem.

“We are happy to welcome a new batch of startups, the Scale Track cohort, as a part of the well-established E4 Program. Along with our partners, we believe hat these young professionals will reap significant benefits from the program which will help them go to the market with a better business strategy and execution capability, leapfrogging their growth,” said Nitin Prasad, Chairman – Shell Companies in India.

It was a competitive selection process and it was clear that these startups will help India in its energy transition journey and contribute to the growing clean energy ecosystem in the country,” added Prasad.

“We believe a collaborative approach between corporates is essential to enhance the entrepreneurial ecosystem in the country by linking talent, technology, capital and know-how. The Shell E4 partnerships aim to provide an enhanced value proposition to startups,” said James Unterreiner, General Manager, Shell E4 Startup Hub.

“This is a bespoke program where the start-ups will benefit from a network of industry experts and advisors leveraging Shell and its Partners’ global reach,” added Unterreiner.

Startups will get support to scale their operations through setting up systems and processes; building their teams; and maturing their product in a dedicated environment.

The mobility and energy management ecosystem in India can only get more robust with corporates working together on common themes, screening new technologies to help startups grow and scale.

The Shell E4 Startup Hub offers world-class programs to support and enable energy-related startups at various levels of maturity. The programs are tailor-made in ways that suit the unique nature of energy startups, which typically require longer gestation periods.

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