Posted by Mumbai: Xeno, a commerce marketing automation engine has raised $1.6 million in a seed round from global funds, including early Klaviyo backer TJ Mahony’s Vinyl Capital, Ankur Nagpal’s Vibe Capital, Java Capital and Angel Invest Ventures.
Curefoods founder Ankit Nagori, Mamaearth founder Varun Alagh, Apache Cassandra’s Prashant Malik, CRED’s Kunal Shah and Miten Sampat, Haptik founder Aakrit Vaish, Loginext founder Dhruvil Sanghvi, Profitwheel founder Vivek Bhargava, Fynd founder Farooq Adam, Verlinvest’s Arjun Vaidya, Tracxn founder Abhishek Goyal and several other founders/ operators also participated in the round.
“At Xeno, we’re on a mission to enable over 100,000 brands to build experiences and marketing specific to an individual customer. This might feel like a solved problem, but it isn’t. Just see the SMS’s you get on your phone. This fundraise, mostly from entrepreneurs who’ve personally experienced this problem, is further validation of our mission,” said Pranav Ahuja, Co-Founder and CEO – Xeno.
Xeno plans to utilize the funding to expand its workforce across engineering, product, marketing, sales, and customer success. It is hiring for multiple roles and plans to double its team size in 2022.
“Our workforce is the engine behind our success, and we are poised to achieve accelerated growth this year owing to the superiority of our platform and our team’s unmatched capabilities. Therefore, a significant portion of the fundraising will be invested in building our team strength,” added Ahuja.
Xeno’s easy-to-integrate customer intelligence and engagement engine makes D2C brands competitive with the largest e-commerce platforms and allows them to reduce customer acquisition costs, increase website conversions & maximize repeat sales.
“As we move ahead, we are excited to deliver data-driven personalized experiences through AI, ML, Big Data, and other emerging technologies that ensure our clients remain market leaders,” said Ayushmaan Kapoor, Co-Founder and COO, Xeno.
More than 50 brands including digitally native brands and traditional players have achieved a double-digit increase in repeat sales using Xeno. Jack & Jones, Vero Moda, Forever New, Kama Ayurveda, Colorbar, Apparel Group, SSIPL (Lotto, Sports Station), Kaya Clinic, Barbeque Nation, Amante, Taco Bell, Heads Up For Tails, Chumbak and more customer-first brands are already using Xeno.
The AI-powered CRM platform has enabled large retailers and D2C brands like Levi’s, Tommy Hilfiger, Forever New, Jack & Jones, Vero Moda, Forest Essentials, Kama Ayurveda, Taco Bell & Nando’s to increase repeat sales by 11%.
Its superior expertise in building individual customer persona and creating more relevant marketing campaigns across SMS, email, Whatsapp, Facebook and Instagram helps brands keep personalization at the core of all interventions.