WeDiscover program to drive Trend Micro across AMEA

WeDiscover program

Bangalore: Trend Micro unveiled the WeDiscover program to strengthen its market presence across the Asia Pacific, Middle East, and Africa (AMEA). The company is banking on this new program to engage with channel partners and expand its reach to customers across the markets of AMEA.

“It continues to be our focus to drive expansion into the AMEA region by offering differentiated solutions and staying committed to achieving business goals with our partners,” said Dhanya Thakkar, SVP – Asia Pacific, Middle East and Africa (AMEA), Trend Micro.

“Our range of customized solutions backed by continuous innovations and leadership position, will give an edge to our partner collaboration. We take a highly collaborative approach with all our partners, irrespective of a business location, and this was no exception,” added Thakkar.

The WeDiscover program, according to Trend Micro is a channel partner demand generation initiative. It provides a well-designed framework for channel partners to identify unexplored markets, investigate newer revenue streams and accelerate sales, the company said.

The newly announced WeDiscover program is designed to help partners leverage Trend Micro solutions. It helps them differentiate their services, build new security expertise and grow profitable businesses as they meet customers’ needs in a dynamic security market.

WeDiscover Program Highlights:

  • Robust commitment from Trend Micro – Seamless collaboration among Business Management, Sales, Marketing, and Technical teams with our committed partners. In addition to the flexibility to choose from a range of Trend Micro solution portfolios to effectively generate opportunities.
  • Maximize partner opportunities – WeDiscover program helps partners to identify opportunities and close the deal within a period of 180 days.
  • Empower partner success – Comprehensive marketing tools, co-branded collaterals, and digital marketing support for the partner to assist end-to-end customer journey effectively.
  • Earn Rewards & incentives – Motivate partner’s team members with exciting merchandise via TrendSetter partner incentive program, WeDiscover Tools, Online rewards payouts, enablement programs and Solution Offering Packages.

“The Channel Demand Generation’s WeDiscover program offers channel partners greater flexibility on engaging with the market, upskilling their technological knowledge while rewarding top-performing partners,” said Tom Cheeran, Director – Channels, India – Trend Micro.

“It is our constant efforts to reverberate our strong commitment to help our channel partners generate new business and strengthen our team’s relationship with them,” added Cheeran.

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