Customer First

Customer First channel partner program from JFrog

Bangalore: The liquid software company JFrog has announced a new global ‘Customer First’ channel partner program during its inaugural Partner Day event in San Jose, USA.

The new global Customer First channel partner program focuses on customers’ ease in adoption of JFrog solutions through third parties. It aims to create new revenue streams for JFrog and its partners.

JFrog’s global partner program, unlike those traditional pyramid-styled or tiered partner programs that have steep upfront investments, is designed around a co-sell motion. It enables partners to learn by working hand-in-hand with JFrog solutions engineering, professional services, marketing and support teams. This “customer first” approach provides partners with ultimate freedom to build and scale their practices while accelerating time-to-revenue.

“JFrog expands rapidly within the enterprise, offering both on-premises and cloud solutions. Our foundation was established through strong community support, and we’ve become pioneers in the DevOps and Security realms,” stated Tali Notman, JFrog’s CRO.

“As we prepare for the future, I am enthusiastic to witness how our scale will further flourish through collaboration with our trusted third-party partners,” added Notman.

“Our aim is to provide value to partners by allowing them to tap into our solutions and expertise, which is trusted by many Fortune 100 companies across the globe,” said Kelly Hartman, SVP of Global Channels and Alliances, JFrog.

“We flipped the traditional investment-heavy partner model on its head because we think of our partners as strategic accomplices. Together we’ll push the boundaries of technology to conquer the multi-billion-dollar DevOps, DevSecOps, MLOps and IoT markets while helping our joint customers reach their business goals,” added Hartman.

JFrog’s new ‘Customer First’ channel partner program provides the flexibility to choose how partners want to create customer value with several options for each customer engagement.

Certified partners can choose to co-sell, resell, or sell to US government agencies with dedicated programs to support each motion pre-and-post sales. All program options are available today along with an intuitive partner portal to simplify the engagement.

The JFrog Partner Program also provides incentives, deal structures, co-branded marketing kits, product sales and technical enablement, support, training and more.

  • New incentives and deal structures that give partners multiple ways to generate more revenue.
  • Dedicated partner managers from the start of the journey for seamless onboarding.
  • Engaged JFrog sales and technical teams to support each qualified opportunity.
  • Curated sales and technical enablement to get partners trained on the JFrog Platform.
  • Jump-start, co-branded marketing kits to help partners generate interest and foster new opportunities.
  • Access to an expanded product and sales enablement resource library of assets.

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