Mumbai: Value-added IT security distributor BD Soft plans major expansion in Punjab markets, according to the company’s statement. The move will further strengthen its presence in north India. In the first phase of expansion, BD Soft plans to focus on cities namely Chandigarh, Ludhiana, Amritsar, and Jalandhar.
BD Soft has been on a steady growth trajectory, and the expansion will be a key driver for the brand’s growth as it bridges the potential gap in the Indian IT Infrastructure.
In the first phase, Chandigarh, Ludhiana, Amritsar, and Jalandhar will remain the focus regions, given the internet’s rapid uptake and how it has sped up the digital revolution in these cities. This move will equip enterprises – SMEs or MSMEs who often see themselves confronted with cyber threats.
Punjab is becoming an emerging market for the cybersecurity industry as the government has also paid attention to securing the use of technology. One of the sources of inspiration for the company’s decision to broaden its cyber security network is CenCOPS, India’s pioneering cyber security facility.
“Our main goal is to provide India with a safe and secure use of technology, and the steps taken by the brand will ensure stronger IT infrastructure; in the northern Indian market,” said Zakir Hussain, CEO of BD Soft.
“We already have an expanding channel network in this region and shall scale it to 200 partners in the next six months. We at BD Soft are rapidly expanding in Tier II and Tier III cities, alongside a strong foothold in the metros,” added Hussain.