Posted by Mumbai: ASIRT (Association of System Integrators and Retailers in Technology) hosted its 78th Techday at the Avion Hotel in Vile Parle, recently.
Web Werks and Enjay IT Solutions were the key sponsor partners for the meet. While Enjay IT solutions launched Tik Tik – its new mobile app for SMEs and SMBs, Web Werks presented its latest solutions with special offers for ASIRT members.
Marshall goldsmith business coach, Ashwini Kukreja hosted at the event, spoke about effective lead management and the sales funnel concept to grow business.
Also, ASIRT Cricket Premier League (ACPL) 2.0 awards and trophy were presented at the gathering.
Sachin Waingankar, AVP and Head of Cloud Services – Web Werks India kicked off the meet with his presentation about the company’s market position and ranking in Asia (5th) and India (1st) brand for network density and connectivity services.
Web Werks India is a 20-year-old company with proven excellence in hosting, servers and data centres, which are IBM designed and built with tier 3 uptime certification. It is a tier 4 design complaint and MEITY certified government empanelled cloud provider.
“We at Web Werks have always been more of B2B service providers and thus worked very closely with channel sales partners. With the introduction of 5G network and emerging technologies like AI, ML and IoT, the potential for cloud and data services in India is on a rise. It is further accelerated with the increasing number of SMEs and SMBs who are now adopting cloud and data service at a faster pace. Under such dynamic market scenario, it is a proud moment for us to be noticed as a leader in India and 5th in Asia for maximum network density,” said Waingankar.
“We at Web Werks already host 4 internet exchanges and look forward to expanding our footprints in India with 10 mega watts capacity data centres across key metros. We are already planning to a 20 mega watts hyper-scale capacity in Mumbai and edge data centres across North East, starting from Kolkata which would be about 2 mega watts capacity. A large contribution towards this growth for us has been the SME and SMB segment, which we have managed to engage with through our channel sales network. Engaging with associations like ASIRT is thus vital for us as they can add tremendous value to our growth. My experience today, of presenting at ASIRT and interacting with its Members have made me certain for the strong and able channel partner network that we can rely on, in ASIRT,” added Waingankar.
Concluding the presentation, Waingankar announced a special offer for ASIRT members where they could pre-book annual orders worth Rs10 lakh, by March 31, 2020 and avail a 20% pay-out on the amount.
ASIRT members could also avail a free pack offer, where their clients can pay for 12 months and receive a one-month complimentary service (only on hardware) from Web Werks. This was well received by the channel partner members and helped conclude the presentation at a high note.
Next on the agenda, Limesh Parekh of Enjay IT Solutions, a ASIRT member and an ex-secretary unveiled the ‘Tik Tik’ mobile app – a holistic messaging and lead generation app for small businesses, who do not have the managerial bandwidth to leverage a CRM software system.
Designed to help startup founders and SME’s to leverage the list of contacts on their mobile phones so as to generate leads and drive business, the Tik Tik app is armed with features for sending customised messages to contacts via email, WhatsApp, text messages and even calls. Prized at just Rs 7,500 annually, Tik Tik can be useful for cross-selling, to generate more leads as well as for AMC renewals.
Parekh also spoke about the CRM offerings of Enjay and the unique hand-holding, customisation and on-boarding advantages that Enjay clients have been enjoying. He ended his presentation with a special offer for ASIRT members to either avail a discount on the app or get an opportunity to have the onboarding done by himself.
“During our process of working with several SMEs and entrepreneurs, who are desperately seeking leads, contacts, referrals for business, fail to leverage the best data that they already possess – their mobile phone contacts! With an objective to design a practical and user-friendly solution to help entrepreneurs make the most of their own data, we designed Tik Tik to function very much like a personalised, single-user CRM,” said Parehk.
“The app was designed and has already been internally for the past 2.5 years and after several improvisations and modifications, we are proud to launch this today, for the channel sales and SME community. It has also been very thoughtfully priced to help the channel partners to enjoy a decent profit margin while offering value to the end consumer. A personalised hand-holding and one on one onboarding are other features that come with the annual subscription of Tik Tik, which is further set to popularise the app and make it impactful for the masses. ASIRT has been an extended family and thus launching this innovation here gives me immense pleasure and honour!” he added.