Posted by Bangalore: Mobile lock-screen time spent in India surged 200% revealed the first – India Lock Screen Report 2021 by Glance – an InMobi group company. Mobile lock-screen time spent increase makes it the most preferred medium for content consumption for smartphone users in India.
A 200% increase in mobile lock-screen time spent in the last year, according to the “What India Consumes on Lock Screen report. But an average user spends at least 25 minutes consuming content on Glance, every day.
Glance is the world’s first ‘screen zero’ platform that uses lock screens of devices, especially smartphones, to deliver personalised, locally relevant, and live content to users.
The report is based on the users’ behaviour on the Glance platform between January 2020 to January 2021. It has also found many interesting consumer insights.
For example, average smartphone users in India unlock their smartphones at least 70 times a day out of which 50 times they do it just to consume contents pushed on the lock-screen. Post-dinner and before bed are the most preferred times for users for accessing lock screen content.
Similarly, based on the login times, the report found that typically users from states such as Telangana, Odisha and Manipur are early risers. While those from Maharashtra, West Bengal, and Gujarat go to bed quite late in the night.
Entertainment, News, and Nature/Wildlife emerged as the top three content categories on the lock screen platform. While users’ preference for digital content in health and fitness, polls and quizzes, trivia and politics also grew significantly.
“The Covid-19 pandemic has changed every aspect of our lives, including the way we consume content,” said Bikash Chowdhury, VP – Marketing, Glance.
“The India Lock Screen Report 2021 gives us powerful insights on mobile-first content consumption across metros, tier 2 and tier 3 cities in India. We see strong momentum in these trends in 2021 as well. We are confident that for lock screen-based content platforms and short-video apps, 2021 will be another solid year of growth,” Chowdhury added.
There was a huge preference among the users for video content, with an impressive 182% surge in consumption.
Short video apps also drew huge engagement during this period. The average time spent by users on Roposo went up 30% where at least one in every two shared a video. The two most-watched genres in the short video category as per the report were Comedy and Music. While users from non-metros and smaller cities preferred regional languages.