Software AG appoints senior executives across APJ

Software AG

Singapore: Software AG has announced a number of senior executive appointments in the Asia Pacific and Japan (APJ) region.

This includes the new SVP of Sales for APJ and new Country Managers for Japan and South Korea. Also, Software AG veteran Michael Cross given a new role as VP of APJ Alliance and Channels.

These appointments are part of the company’s plan to establish a leadership team that can better support its customer and partner bases in the region. Leveraging the new appointments collectively, the company aims to boost its ability to respond to the needs of organisations in APJ, particularly with the rapid digitalisation in this region.

Nicolas Betbeder-Matibet is Software AG’s new SVP of Sales for APJ. He is responsible for driving all regional GTM efforts and cultivating a strong culture and purpose for the team in APJ. Nicolas joins the company from Tibco, where he led the Asia business and regional growth strategy for the company.

With over 20 years of experience in the technology space, Lorne Fetzek has been appointed as Country Manager of Japan. Prior to joining Software AG, Lorne was the Area VP – Japan for cybersecurity specialist Imperva.

KyuHwan Lee appointed as Country Manager of South Korea. He joins the company from Oracle Digital Prime, where he was the Sales Director driving customer-oriented strategies, marketing and sales.

Australia based Software AG veteran Michael Cross has been given a new role of VP of APJ Alliance and Channels.

With the company relying on alliances and channels to boost growth in APJ, Michael is expected to play a key role in shaping the company’s IoT GTM strategy for the region.

“Our growth momentum over the past quarter has been driven in no small part by the rise of digital business. Bolstering our ranks with industry veterans will position us well to continue building on the strong momentum that we have established,” said Scott Little, SVP – Global Sales, Software AG.

According to Scott, the rapid digitalisation of APJ presents new opportunities for the company to distinguish itself as a leading industry player, supporting the growth of the region’s digital-first businesses.

“Led by our newly minted team, we are thrilled to embark on a new chapter of our regional growth story. And look forward to further entrenching Software AG’s presence in APJ,” added Scott.

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