Posted by Singapore: Sanjay Trisal, AppsFlyer India’s Country Manager elevated as the new GM INSEA/ANZ ( (India, Southeast Asia, Australia, New Zealand). The mobile attribution and global marketing analytics company said in a statement.
In this newly created position of GM INSEA/ ANZ, Trisal will be responsible for AppsFlyer’s regional growth over multiple markets. That includes India, Southeast Asia, Australia and New Zealand. His task will involve improving cross-border collaboration and ensure smoother efficiencies across teams.
Sanjay Trisal has been with AppsFlyer for close to 6 years. He has played an active role in expanding the company’s presence and business in India. He’s credited for a successful operational strategy amid the pandemic, which resulted in the remote working shift last year.
Trisal’s strategy not only increased productivity but also backend processes continued undisrupted for the staff in India in early 2020.
As the new GM, Trisal will also oversee, plan, and coordinate operational strategies in INSEA/ANZ. With AppsFlyer having expanded into Australia and New Zealand in November 2020, Trisal has a huge task of strengthening AppsFlyer’s commitment to the ANZ region.
“Going forward, the regional collaboration will continue to be the key to our success. I am excited to be in a position to work across core markets to drive business objectives and grow to meet the region’s demands alongside a high-performing team,” said Sanjay Trisal, GM – INSEA/ANZ, AppsFlyer.
“AppsFlyer’s solutions help marketers to work smarter and fuel data-driven initiatives in a market that is constantly evolving. I look forward to tapping into the numerous opportunities INSEA/ANZ offers,” added Trisal.
An eConomy report stated that the Southeast Asian internet economy has grown by 33% each year since 2015. Likewise, the Australia and New Zealand (ANZ) industry is becoming the mobile app development hub with apps like Canva making a global mark.
AppsFlyer’s 2020 growth has been exponential, reporting over $200 million in Annual Recurring Revenue (ARR). And a late-stage extension of its existing $210 million series D round. AppsFlyer now has over 1,000 employees, spread across 19 offices globally.
Trisal has over 20 plus years of strong sales, new business development and management experience in the IT, High Tech and Consulting sectors. Prior to joining AppsFlyer in 2015, he spent almost 3 years at InMobi. The multinational technology specialist in mobile advertising and marketing, where he was responsible for expanding the LATAM market.
“We are very pleased that Sanjay is taking on a broader role at AppsFlyer. We have been growing exponentially over the last year, opening our latest APAC office in Sydney by 2020 end. With Sanjay’s remarkable talents aim to bring cohesive collaboration across our core markets,” Ronen Mense, President and MD – APAC, AppsFlyer said on the appointment of Sanjay Trisal.
“Sanjay’s notable accomplishments in India make him a perfect fit for this new role. We have full confidence that he will play a critical role in spearheading a successful collaboration between regions,” added Mense.