Palani Balasundaram

Palani Balasundaram appointed Head of Digital Marketing, Gati

Mumbai: Gati Express and Supply Chain Pvt. Ltd. (GESCPL), has appointed Palani B (Palani Balasundaram) as Head of Digital Marketing, Gati Ltd. In this role, Palani will be responsible for planning, developing, implementing, and managing GESCPL’s overall digital marketing and analytics strategy.
With extensive experience and profound expertise, Palani will play a leadership role in acquiring new customers, fortifying existing customer relationships, boosting sales, enhancing customer lifetime value and augmenting GESCPL’s share of voice in the market.
Palani, a digital marketing and analytics veteran, holds two and half decades of experience across verticals such as banking, investments, real estate, education, fashion, hospitality, health, FMCG, software, server, storage and cloud domains. His diverse skill set includes Digital Operations, Demand Generation, Customer Experience Management (CEM), Customer Data Platform (CDP), Competitive Intelligence, Marketing Automation, and Strategy.

Palani, formerly at HPE, excelled in digital marketing, delivering cost-saving insights and implementing effective campaigns for renowned organisations. He has been associated with various schools and colleges since 1996 to foster Industry-Institute relationships. He is also an active member of the StartUp community, helping them with their CX, CDP and Measurement Strategy.

“Palani’s extensive industry knowledge and expertise align with GESCPL’s commitment to innovation, excellence, and customer-centricity. His leadership is poised to drive the company’s digital transformation journey, creating a more customer-focused and data-driven approach in the rapidly evolving logistics landscape,” said Pirojshaw (Phil) Sarkari, MD and CEO of GESCPL.

“We are thrilled to welcome Palani as our new Digital Head, with his exceptional expertise, honed through successful collaborations with global organisations, we are confident that Palani will bring a wealth of experience to our team, driving our digital presence to new heights,” added Sarkari.

“I am delighted to be a part of GESCPL, a pioneer in express logistics. I am a firm believer in collaborative intelligence and I feel privileged to get an opportunity to collaborate with the team of experts with exceptional calibre at GESCPL,” said Palani Balasundaram, Head of Digital Marketing, Gati Limited.

“I am looking forward to leveraging each other’s expertise and diverse skill sets to drive strategic brand and marketing Initiatives to build superior customer engagement. We are committed to delivering measurable results for all our stakeholders,” added Palani.

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